O’Byrne, P. (2012). “Population Health and Social Governance: Analyzing the Mainstream Incorporation of Ethnography”. Qualitative health research , 22 (6), pp. 859-67. https://doi.org/10.1177/1049732311425049 Abstract Recently, health care workers (researchers, academics, policy writers, clinicians) have begun to view ethnography as an acceptable research methodology for informing public health work. This corresponds with a change in public …