Paolucci, C. Pre‐Truth: Fake News, Semiological Guerrilla Warfare, and Some Other Media and Communication “Revolutions” (2023) Media and Communication, 11 (2), pp. 101-108. DOI: 10.17645/mac.v11i2.6628 Abstract In this article, I will work on the idea of Pre‐Truth (as opposed to post‐truth) and Semiological Guerrilla (as opposed to fake news), claiming that these two concepts are …