Society of the Query #2 Session 4: Reflections on Search Antoinette Rouvroy (BE): Algorithmic Governmentality and the End(s) of Critique Conference Day 2 (8 November 2013) Algorithmic personalization is characterised primarily by the two following movements: a) dissipation of all forms of transcendent ‘scale’, ‘benchmark’, or hierarchy, in favour of an immanent normativity evolving in …