Phillip Joy, Meredith Bessey, and Linda Mann “I Believe in Santa Claus” and Ozempic: A Foucauldian Discourse Analysis of Holiday Health Advertising. Qualitative Health Research. First published online June 19, 2025 https://doi.org/10.1177/10497323251350876 Open access Abstract This study examines the weight-related discourses in holiday advertising for Ozempic, a prescription drug originally developed for diabetes management but …