Crawshaw, P. Governing at a distance: Social marketing and the (bio) politics of responsibility, Social Science and Medicine, Volume 75, Issue 1, July 2012, Pages 200-207 https://doi.org/10.1016/j.socscimed.2012.02.040 Abstract In the recently published lectures from the College de France series, The Birth of Biopolitics, Foucault (2009) offers his most explicit analysis of neo-liberal governmentality and its …