Chen, Q. Becoming Neoliberal Subjects: “Morning Routine” Vlogging and Everyday Life (2021) 8th European Conference on Social Media, ECSM 2021, pp. 50-57. DOI: 10.34190/ESM.21.016 Abstract Neoliberalism, originally concerned within political field, has obtained a wide range of connotations in social sciences studies. The heavy emphasis on free and private markets has led to a shifted …