Bonsu Samuel K. and Polsa Pia (2011). “Governmentality at the Base-of-the-Pyramid”. Journal of macromarketing, 31 (3), pp. 236-44. https://doi.org/10.1177/0276146711407506 Abstract The Base-of-the-pyramid (BoP) corporate strategy perceives market-based solutions to the problem of global poverty. The strategy is premised on the view that people in BoP markets live in fundamental lack, which can be overcome with …