McMahon, J., Barker-Ruchti, N. The media’s role in transmitting a cultural ideology and the effect on the general public (2016) Qualitiative Research in Sport, Exercise and Health, 8 (2), pp. 131-146. DOI: 10.1080/2159676X.2015.1121912 Abstract Previous research investigating Australian swimming culture revealed a deeply entrenched ‘slim to win’ ideology, a notion that is centred on the …